Chris Keating - Program

 

Wednesday 9:00-10:30 AM

Positioning
The secret to taking control of your business.

The greatest tool in all human interaction is positing. We use it every day, often without even realizing what we are doing. Anytime we convey an concept or idea, we essentially are creating positioning. Why is it that we as photographers spend so much time working to perfect our craft and product offerings, yet we rarely consider how we are going to tell the story of our gifts. Do you want your consumer to know that you are fun, easy and affordable to work with, or special, unique and luxury? If you haven’t decided or worse haven’t even thought about it. The odds are, your customers and the market place in general is more confused about it than you. When consumers are unclear on exactly what is it you do, instead of trying to figure it out, they simply move
on to the next possible option. You need to know how you want to position yourself in the market place. Chris will help you find clarity, so you will be able to see the openings in your market place and monopolize on them. The more focused you are about what you do and who you serve the easier it will be for you to attract your clients. The second secret of positioning is to leverage it, to help your clients believe in what you do and accept your terms of business as the industry standard practice. In Keating’s years of coaching what he saw as the main source of photography business owners difficulty is a lack of solid business policies and practices. Followed by the failure to position those policies in the mind of the client as common sense and
forthright.

You will leave this program with;

  1. A solid idea of how to identify positioning windows in your market place to monopolize on.
  2. With a clear vision of where you want your business to be positioned in the mind of the community.
  3. Action steps to create powerful market place positioning.
  4. How to tell stories that create solid positioning statements.
  5. The fine art of creating policies for your business to make your clients happier, help them to buy more and to give you, your life back.
  6. Ways to identify when a police needs to be made, how to create it and how to position it to your clients as the right thing to do.

And much more.

 

 

Wednesday 10:30-12:00

Emotional Selling

Add value to your photography by building in the emotion.

Today’s consumers are expecting more from their buying experience. Buyers do not only want your product or service to solve their problem, they want it to be better, faster, stronger, they want it to fix their dysfunctional family, at the same time, good for the environment. they want it locally produced and to save hungry orphans in the third world, the expectation is it should also solve three other problems they haven’t yet discovered. This is an unforeseen result of increased household income, purchasing experience and competition in the market place. The demands on the small business owner is huge. Yet your customers already assume you are going to let them down and they just hope you will let them down less than any of their other options. Should you deliver on all of that, your reward is substantial. If you can connect with your customers on an emotional level, they will be happy to pay what ever price you ask. Plus, word will travel quickly, soon you will easily find as many customers as you may want to serve.

The difference between mastering your craft or not has a direct correlation between how many customers you work with. Realizing large monitory gains depends on how you maximize each client experience. Connecting emotionally with each client is the key to maximizing your clients experience.

In this program Chris Keating, the world’s leading expert on photographic sales and business practices, will show you:

  1. How emotional selling opens your clients mind to the possibilities of your work.
  2. Why emotional selling fits in perfectly with your photography.
  3. How to discover how your clients want to be sold to.
  4. How to create an emotionally safe environment. Where your client can confidently be venerable with you.
  5. How to use your own path of discovery to open your client up to an emotional connection.
  6. How to easily surpass your clients expectations

And much more.