Joop Cousteau

Founder and President On The Mov

Joop has worked in the online digital media business for years and launched his new firm, On The Mov Media in 2010. Joop has a team with strengths in writing, strategy, complex design and digital production. When maintaining an in-house marketing department isn’t practical, On The Mov can offer total marketing and creative support and fill the gaps when existing marketing departments require specific expertise.

On The Mov is the in-house Search Engine Optimization (SEO) expert, having spent years developing, testing and refining various SEO tactics with some of the world’s largest search engines. Joop Cousteau believes that "optimizing for search" is not just a one-off activity. SEO starts with the complex technical design and development of the website, extends to the website's content and tags, and is enhanced by content-rich features such as blogs and extreme social media integration.

Joop also takes the lead on the creation of social media strategies - always basing them on the organization’s primary goals. Joop believes the key to social media success is to use it as an exchange, a conversation rather than a soapbox.

Joop is an expert at determining unique selling points and developing effective messaging and marketing strategies to achieve concrete measurable results. Joop Cousteau looks at the big picture when it comes to your marketing initiatives and understands how all the pieces should fit together to drive more business to you.