Joop Cousteau

Program

Sunday 11:00 AM – 12:00 Noon – April 17

“Managing Your Perfect Storm”

Keeping your Social Media on message while integrating it into your existing marketing plan and never losing sight of the ultimate goal – Getting Your Followers to Act. The conversation is a delightful bi-product of being active in social media. It opens numerous opportunities, but when there are only conversation starters and no beef in your social media strategy, it will never drive revenue.

In Managing Your Perfect Storm, Joop will outline his process for integrating social media into the photography business marketing from the creation of key messages through to the selection of social media channels and initiation of communications. He will outline what he does with a business to promote all areas of interest and drive traffic back to the blog and or the website to ultimately drive their online goals which are sales, sign ups, etc.