Walden Photography |
Separated by ExcellenceThis four part program brings together the talent and experience of Tim and Beverly Walden, best known for their black and white Relationship style of imagery. Now approaching their third decade in business, they bring invaluable knowledge to the table when it comes to branding and running a successful high-end studio. Teaching fresh and innovative marketing mingles with passion and emotion as they speak of their love for portraiture and this industry. Never content to sit back and watch the world go by, they are still a driving force and an inspiration to those who follow. Recently awarded the Gerhard Bakker Award at IUSA 2007 for excellence in educating fellow photographers, Tim and Beverly are excited to share their journey with you. “there are two men inside the artist, the poet and the craftsman. One is born a poet. One becomes a craftsman…” Cezanne~1860
Early Bird Program Tuesday 7:00-8:30 AM Here we will discuss style and branding, learning what the Waldens did as they built one of the best known brands in the U.S. known as “Relationship” portraiture. Another important topic we will cover is designing the perfect portrait session with a client in order to achieve the desired outcome. We will look at the “Enemies of Creativity” and how to overcome them. We will also share how to incorporate emotion into imagery to elevate its impact to clients.
ProgramTuesday 9:00-10:30 AM Roll up your selves here as Tim and Bev delve into the how to’s of creating great portraiture. We will look at studio lighting and simple posing that is beautiful and sets you apart. In addition, we will discuss other foundational elements of excellent portraiture such as great backgrounds, creative but simple sets and compositional elements. Tuesday 10:30-12:00 noon Learn real cornerstone ways to build desire for your imagery, drive business your way and, more importantly, ways to keep your clients loyal and creating buzz from their experience with you. Learn how we "seed" market to the future and define sub-brands in our studio. Tuesday 1:00-2:30 PM Why do we work so hard and drop the ball in the sales room? Your sales methods and your client's experience in the sales room should be like a great ending to a great book; a "happy" ending if you know what we mean? Here we will discuss avoiding the sales killers; frustration, fatigue and confusion by taking the lead and creating a plan for every sale. Learn about keeping emotion in the sales room and building product that answers objections. You need one goal and one goal only in every sale and it is simple, "Be at Potential!"
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