Program
Sunday 9:00-11:00 AM
Creating a Portrait Masterpiece
People hire photographers to do what they can't do themselves. But with all that fancy camera equipment out there so easily accessible to
the average consumer, the working photographer needs to find a way to
evolve from the days of just delivering prints.
Jaron Horrocks will break down what it takes to design products such
as gallery wraps, albums, cards and more. He will demonstrate how to
save time and make more money by customizing template resources in
Photoshop; as well as teaching how to use simple techniques, such as
layers, blending modes, masks, custom shapes and custom brushes.
Participants at any level of Photoshop will be inspired with new ideas
and new techniques to add to their own personal style.
Early Bird Workshop
Monday 7:00-8:30 AM
Designing Your business
In just 1 1/2 hours you'll learn the theory behind successful "brand design" from concept to completion. In this interactive workshop Jaron Horrocks will help guide you through your own unique process to create consistent branding, effective marketing and desirable products.
This program will not only be important to those just starting out in the photography industry looking for information on how to set-up their business, but also to those who have been established for years and need to refine existing promotional materials and product mix.
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